Professional Standards

• Foundation: Created and signed a Team Charter to set clear rules and consequences for the team
• Workflow: Used a Trello board to plan tasks week-by-week and set firm deadlines
• Lesson: Having a clear structure and deadlines helped us stay organized and responsible for finishing tasks on time

Introduction
After discussing how to create our agency, we formalized our structure by creating a team charter to set rules and consequences that everyone agreed to follow.

Process
We signed the team charter to officially agree on our core values and guiding principles. We then set up a Trello board to plan and track tasks each week, clearly assigning who was responsible for what. We used the Trello board to set deadlines and organize the entire workflow.

Reflection
The Trello board gave us a much better structure and workflow. Setting clear deadlines also created healthy pressure, which helped us be more responsible and finish our tasks on time.

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For more details, check out Twist Twist Twist.

Because I wanted to gain more experience with the surreal collage theme, I did some research on the topic to understand its roots and what it represents. I enjoyed the freedom it offers when creating designs, as well as the "weirdness" that allows you to express anything through stickers and bits and pieces that you wouldn't usually think would work together.

Portfolio inspiration:
For my portfolio, I wanted to lay the groundwork for my dream career as a climbing videographer. I started by diving into the work of companies I admire, like Mellow, Reel Rock, and Red Bull, trying to catch the vibe they create, the stories they tell, and the values they stand for. At the same time, I looked at how different climbers present themselves on Instagram, picking up bits of inspiration from the way they share their passion. Little by little, these influences helped me shape a clearer picture of the direction I'd like to take with my own work.

Introduction
I attended the Eindhoven Cultural Awards to take pictures of a performance, aiming to improve my professional skills in a real-world context.

Process
I focused on composition, timing, and atmosphere while photographing. I adapted to lighting changes and movement, learning from mistakes along the way.

Validation
Feedback from peers and teachers confirmed that my photos reflected professional standards, even if not all were perfect.

Reflection
This experience improved my confidence in live photography and taught me to learn from mistakes, preparing me for future professional projects.

For more details, check out our project for Eindhoven Pride.

Process
I prepared for meetings by organizing content and practicing clear communication. I listened to feedback and adapted our approach during the meetings.

Validation
Client feedback confirmed that our presentations were understandable and met professional standards.

Reflection
Presenting meetings improved my confidence, adaptability, and clarity in professional interactions.

For more details, check out our project for Eindhoven Pride.

Introduction
I planned my portfolio to organize my work and showcase projects clearly, reflecting creativity and professionalism.

Process
I structured the portfolio sections, tracked tasks in Trello, and planned solutions to potential problems.

Reflection
Planning taught me the value of organization, responsibility, and time management, making my portfolio clearer and more professional.

Introduction
I completed a feedback sheet for a poster showcase to practice giving constructive feedback.

Process
I focused on positive aspects and areas to improve, balancing critique with encouragement.

Reflection
This activity improved my ability to provide professional, respectful feedback, enhancing teamwork skills.

The Pride project increases visibility and understanding of LGBTQ+ sub-communities, reducing stereotypes and making the communities relatable. It promotes Eindhoven Pride and encourages awareness and connection through short reels.

Reflection
This taught me how media can align with social values, contributing positively to society and reinforcing professional standards.

For more details, check out our project for Eindhoven Pride.

Summary

• Used desk research and comparative analysis to guide the Pride videos.
• Studied other Pride reels to inform interviews, B-roll, and storytelling.

Introduction
To make the Eindhoven Pride videos professional and engaging, I researched existing Pride videos and social media reels. This helped me understand effective pacing, storytelling, and representation of sub-communities.

Process
I analyzed techniques I liked and applied them to our storyboard and shot list. While filming, I referenced this research for camera angles, sequences, and B-roll integration. Feedback from teammates and stakeholders helped refine the approach.

Reflection
This research method taught me to base creative decisions on proven examples. It improved the video’s quality, guided editing, and reinforced the value of preparation and validation before production.

Summary

• Presented the Eindhoven Pride project to a large audience.
• Answered questions from stakeholders on the spot.

Introduction
I was one of the presenters for our project, presenting in a different building to a bigger audience, including stakeholders from all projects.

Process
I prepared by rehearsing key points and reviewing the project with my teammates. During the presentation, I explained our concept and videos, and answered questions from stakeholders on the spot, adapting quickly as needed.

Reflection
This experience improved my confidence in public speaking and professional communication. It showed me how to present a project clearly, handle unexpected questions, and perform in a real professional setting.