This semester started in a slightly unusual way. The groups were already formed, but that was all we knew. We had no idea what kind of project we would be working on for the rest of the semester. The only thing that was clear from the beginning was that we had to work as a group and create our own agency — something that would represent us and help us "sell" ourselves.

So the first big question was: how do we want to be seen?

And right after that: what kind of projects do we actually want to work on?

We didn't have a clear answer at first, but there was one thing we all agreed on very quickly: whatever we did, it definitely couldn't be boring.

To figure out who we were as an agency, we started by making lists. Lots of lists. We wrote down styles we liked, fonts, movies, colors, visuals — basically anything that inspired us. After comparing everything, we noticed a pattern. We were all drawn to simple, clean colors with one strong accent, but we also wanted to add a bit of chaos. That's where the idea of using surreal collages came in.

Defining our visual style actually wasn't the hardest part. That struggle came later — when we had to choose a name.

Naming the agency took days. We brainstormed, voted, removed names, added new ones, and still nothing felt completely right. Every option had something missing. In the end, TwistTwistTwist won by majority vote. It felt playful, a bit chaotic, and open to interpretation — which matched our vibe perfectly.

Once the name and design direction were set, we moved on to vision boards. This part was very iterative: we created them, got feedback, changed things, and then did it all over again. When we finally agreed on one vision board, we turned it into a brand book. After that came the first website and poster prototypes.

Everyone made their own versions, and after a lot of discussion, we chose one prototype that we all liked. From there, we focused on improving and refining that single design instead of starting over again every time.

When the final prototype was ready, we started coding. Luckily, this part went pretty smoothly. The website was a horizontal one-pager, and since we were three people working on it, we could divide the work easily. Each of us took responsibility for a different section, and step by step, our agency started to feel real.

Once our agency's personality was fully formed, we were finally introduced to the available projects. We had to choose one and write a motivation letter explaining why we wanted to work on it — supported by our agency identity and website.

That's when everything came together.

We chose the project in collaboration with Eindhoven Pride, and from that moment on, TwistTwistTwist wasn't just an idea anymore. It became the agency we worked as for the rest of the semester, with Pride Eindhoven as our stakeholder and the project that shaped everything that followed.